CRM for training companies
What should a CRM for training companies contain? Its main purpose should be to improve operational efficiency, better manage customer contacts and improve sales and marketing. Below are SalesWizard CRM functionalities selected with training companies in mind.
What kind of CRM for a training company?
Choosing a CRM system for training companies is a process that requires care and consideration of many aspects. It is crucial to pay attention to the ease of use of the interface, as the system should be intuitive so that employees can use it with ease. In addition, it is worth checking whether the software offers technical support and the ability to expand with new modules, which will allow you to adapt the system to the growing needs of your company. The cost of implementation and payment options are also not insignificant, and should be tailored to your budget.
- Connection to Facebook Ads for faster ticket-taking
- Database of training applications and events in one place
- Google Calendar integration makes it easy to manage appointments
- Full history of customer communication in CRM
- Projects module for better training management
Manage training in CRM
Use the projects module to manage training.



Automation of the training company
Key integrations for training companies
We continue to develop SalesWizard integrations with the most popular IT services that support service companies to grow.











How can CRM help the training industry?
CRM for training companies is a system that supports customer relationship management, process automation and business organization. Its main purpose is to improve the efficiency of operations, better manage customer contacts and improve sales and marketing.
A CRM for the training industry should help a company organize and manage its most common tasks – finding customers and organizing training courses. Controlling training dates and schedules is, along with sales coordination, one of the most common problems in the industry. Read what SalesWizard CRM offers the training industry.

Needs of training companies
Training companies are implementing CRMs to address specific industry challenges and to streamline various aspects of their business. A CRM for the training industry should support companies in their entire operations – from sales processes (sales funnel handling, lead automation, online quoting, contracting) to day-to-day handling of training – scheduling, resource allocation, scheduling, tracking trainees’ progress, issuing certificates, controlling training effectiveness. SalesWizard CRM meets the needs of the training industry by implementing unique functionalities.
CRM functionalities crucial for the training industry
SalesWizard CRM includes key functionalities for companies in the training industry. If you would like to learn about all the available features go to the CRM Functionality page.

Customer notifications in CRM
If you are running online marketing campaigns on channels such as Facebook Ads, Google, LinkedIn, connect them to your CRM. You will get all the notifications directly into the CRM in order to make the first contact with customers faster.
Online bidding for the training industry
Preparing and sending offers to potential customers is essential. Use the online bidding module to study the effectiveness of your bids and standardize the process.
AI chatbot to support trainees
Create personalized AI chatbots that, by feeding them with knowledge from your training, will be able to prompt trainees in real time to achieve their training goals.
Handling payments for sold training courses
Settle accounts with customers and control training payments in SalesWizard CRM. Create payment schedules, control receipts.
Segment customers in process funnels
Use process funnels to segment customers by criteria such as the service offered (e.g., business training, one-on-one training), or the type of process (e.g., sales, ongoing service). Measure success and failure metrics to better execute company processes.
Automation in CRM
Automate repetitive tasks and activities with SalesWizard CRM. First contact with a customer after a request is received, opening or not opening an offer, meeting and training reminders to your customers or trainees. These are just some of the available automations in CRM!
OpenAI's artificial intelligence in the training industry
Leverage AI in processes relevant to the training industry. Provide personalized chat services for trainees, automate post-training data analysis with AI.
Generate contracts, certificates, or protocols
Use SalesWizard’s contract generator to create personalized documents – customer contracts, training minutes, certificates for participants. You can sign documents electronically or by hand on a tablet.
Digitize your training company now!
Why is SalesWizard CRM best for the training industry?
We can help your training company digitize its sales and customer service processes.
Implementing a CRM for the training industry is a lengthy process, and the choice of CRM will have a key impact on the further development of your organization. Read why you should implement SalesWizard CRM and learn about the implementation process.
- 24/7 CRM availability
- Data security
- Assistance in the implementation of CRM
- Training and support package
Analysis of the training company's needs
Companies in the training industry need modern tools and innovations, as well as support in organizing key processes. Before implementation, we study what functionality is necessary for your company.
CRM modifications dedicated to training
If you expect changes and modifications to the system for the needs of your company – you can count on us.
CRM implementation for trainers
Together with you, we implement key functions for your training company. We implement in stages so that your organization has time to assimilate the new solutions.
AI chatbots in training
AI and AI chatbots are one of the biggest innovations in companies. We can help you implement it in your company for the benefit of your customers.
We are still creating new functionalities!
If you haven’t found the functionality you need for your organization, see our Road Map for Application Development.
- Customized implementation of SalesWizard
- Possibility to commission unique modifications
- Full support in implementation

CRM for training companies - questions and answers
Implementing a CRM system in training companies can raise many questions about functionality, benefits and how to tailor the system to the specific needs of this industry. In this section, we’ve compiled the most common questions we answer to address concerns about selecting, implementing and using CRM in training companies. Whether you are just considering a CRM or are already working on implementing one, our answers will help you better understand how this system can support the growth of your training business.
What to look for when choosing a CRM for the training industry?
Choosing a CRM system for training companies is a process that requires care and consideration of many aspects. It is crucial to pay attention to the ease of use of the interface, as the system should be intuitive so that employees can easily use it. In addition, it is worth checking whether the software offers technical support and the ability to expand with new modules, which will allow you to adapt the system to the growing needs of your company. The cost of implementation and payment options are also not insignificant, and should be tailored to your budget.
What CRM functionalities are key for training companies?
Training companies should pay special attention to functionalities that support training management. The CRM system should be able to plan and organize training courses, as well as manage participant data. It is crucial that the software offers a module for generating certificates and issuing invoices, which significantly streamlines administrative processes. Sales automation is another important functionality that allows effective management of customer relations and increases the effectiveness of marketing activities.
How can a CRM system improve training organization?
Implementing a CRM system in a training company brings a number of benefits that significantly affect the organization of training. By centralizing data, it is possible to easily track all aspects of training, from participant registration to the issuance of certificates. The CRM also enables effective management of the training calendar, allowing events to be scheduled in a way that minimizes scheduling conflicts. Ultimately, this contributes to increased participant satisfaction and improved quality of services offered.
How does CRM support the management of trainees?
Managing trainees is another area where the CRM system plays a key role. The software allows for the collection and processing of data about participants, which enables better tailoring of offers to their needs. Thus, it is possible to create customer segments and target them with personalized offers. In addition, the CRM system makes it easier to track the progress of participants, which can be useful in the process of evaluating the effectiveness of training and in further planning of development activities.
What CRM modules are necessary for effective training organization?
For effective training organization, a CRM program for training companies should include several key modules. A module for managing the training calendar is essential, allowing you to schedule events and register participants. A module for generating reports allows you to monitor the effectiveness of training and analyze participant data. In addition, the system should include a module for managing payments, which makes it easier to invoice and control the finances related to the organization of training.
What features should the certificate generation module have?
A certificate generation module is a key CRM component for training companies. It should allow easy creation and personalization of certificates, taking into account participant data and training details. In addition, this functionality should offer the ability to automate the process of issuing certificates after the training, which significantly speeds up the entire process. Integration of this module with the participant data management system allows for flawless document generation and archiving in the system.