CRM for a service company
Service companies have specific needs in terms of the functionality that a CRM should provide for this type of organization. Customer database management, automation, sales funnels, VOIP telephony support or quoting are just some of the options for service companies that SalesWizard CRM offers.
Which CRM for a service company?
Service companies primarily expect CRM to effectively manage customer relationships, automate sales and service processes. Tracking contact history and orders, as well as managing scheduling and task reminders are key. The CRM should also support personalization of offers, allow quick access to customer information and offer integrations with other tools, such as invoicing or project management. Ease of use and scalability of the system are also important.
- Centralized customer base
- Connection to marketing channels
- Thread automations
- SMS, e-mail communication
- Key integrations for services
Plan tasks and monitor performance
Create custom task types, require reports and analyze results.



Automation and AI
Integrations key to selling your services
We continue to develop SalesWizard integrations with the most popular IT services that support service companies to grow.











How can CRM help a service company?
SalesWizard CRM in a service company helps manage customer relationships by centralizing data and facilitating service personalization. It enables automation of processes such as communications, reminders and order management, which saves time and minimizes errors. Through analysis and reports, it allows you to better monitor performance, and integrations with other tools, such as invoicing or project management, streamline operations and improve customer service.

The needs of service companies versus CRM
Services companies are looking for a CRM that facilitates customer relationship management and automation of sales and service processes. In services, integrations that allow for seamless communication and optimization of operations are key. SalesWizard CRM meets these needs perfectly, offering integrations with SMSAPI.co.uk and WhatsApp Business for automatic and fast communication with customers, Facebook and Google Ads for efficient management of advertising campaigns, and WordPress for easy acquisition of requests.
Through integration with Autenti.co.uk, SalesWizard enables electronic contract signing, which speeds up contracting. Automation tools such as MAKE.com and ZAPIER.com allow the creation of advanced repetitive action flows without the need for coding, and cooperation with VOIP operator Ringostat provides the ability to track and analyze customer phone calls.
In addition, SalesWizard uses artificial intelligence from OpenAI, which allows it to automate many tasks such as data analysis, content generation and customer service support. All this makes SalesWizard CRM a comprehensive solution that meets the needs of modern service companies.
CRM functionalities crucial for service companies
SalesWizard CRM includes key functionalities for service companies. If you would like to learn about all the available features go to the CRM Functionality page.

Handling requests from potential customers
Handling payments for services sold
Control payments from customers for every service provided. Collect prepayments, installment and final settlements, monitor delays and automatically send reminders for overdue payments, which improves financial management and minimizes the risk of overdue payments.
Chatbot AI supports sales and service of your services
Chatbot AI plugged into your communication channels (e.g. email, SMS, WhatsApp) will save you time in servicing your current customers. It will be perfect for the B2C segment.
Automation of tasks and queries
Automating responses to inquiries and reminders for unanswered bids allows service companies to provide faster service. The CRM automatically responds to inquiries and sends reminders, increasing work efficiency and the chances of closing deals.
OpenAI's artificial intelligence for services
Use AI to automate customer service in your service company. We are constantly improving AI tools integrated with OpenAI to support inquiry handling and data analysis in CRM, increasing efficiency and reducing response time to customer needs.
Handling contracts and documents
Create the documents necessary for your services – contracts, consents, powers of attorney, acceptance reports, obtaining handwritten signatures on a tablet or electronically using Autenti. Automate the process of creating documents, eliminating the need to fill out contracts each time, saving time and improving customer service.
Creating offers in the service industry
Bidding is an integral part of work in service companies. Use the power of the quoting module to standardize this process and measure its effectiveness!
Digitize your service business now!
Why is SalesWizard CRM best for service companies?
Digitization of service companies is our priority.
Choosing and implementing the perfect CRM for services is not easy. Read how we implement SalesWizard CRM with our clients offering various services.
- 24/7 CRM availability
- Data security
- Assistance in the implementation of CRM
- Training and support package
Analysis of service company needs
We discuss the needs of our clients before implementing CRM. We check what functions are crucial for the proper operation of the company.
CRM software modifications
As part of the implementation, we make modifications to existing functions or create new ones according to your company’s needs.
CRM implementation for services
We are launching those functions in CRM that have a higher priority, breaking down the implementation into phases to ensure that the entire organization works better.
AI chatbots and automation
We bring innovation to service companies – incorporating automation of repetitive tasks and implementing AI.
We are still creating new functionalities!
If you haven’t found the functionality you need for your organization, see our Road Map for Application Development.
- Customized implementation of SalesWizard
- Possibility to commission unique modifications
- Full support in implementation

CRM for a service company - questions and answers
Service companies primarily expect CRM to effectively manage customer relationships, automate sales and service processes. Tracking contact history and orders, as well as managing scheduling and task reminders are key. The CRM should also support personalization of offers, allow quick access to customer information and offer integrations with other tools, such as invoicing and project management. Ease of use and scalability of the system are also important.
What is a CRM and why is it needed in a service company?
CRM (Customer Relationship Management) is a system that helps companies manage customer relationships, automate sales, marketing and service processes, and optimize operational activities. In a service company, CRM allows you to centralize customer information, better manage orders and improve communication, which improves efficiency and quality of service.
What are the benefits of implementing CRM in a service company?
- Better work organization – all customer and order data in one place.
- Increased efficiency – automate processes such as sending reminders, responding to inquiries and managing schedules.
- Improved customer relations – personalization of the offer and better control over the history of cooperation.
- Greater financial control – monitoring of payments, delays and reminders of arrears.
- Reporting and analysis – analytical tools help make better decisions and optimize operations.
What CRM features are most important for service companies?
- Customer management – central database with full history of contacts and orders.
- Automation of communication – sending automatic responses, reminders and notifications.
- Project and order management – tracking the progress of services.
- Payments – payment monitoring, arrears reminders, handling of advance and installment payments.
- Integrations – with communication tools (WhatsApp, SMS, e-mail), electronic signatures (Autenti), telephone operators (Ringostat), and advertising platforms (Google Ads, Facebook).
- Analytics and reports – detailed reports on performance, sales and customer service.
Will CRM help automate sales processes in a service company?
Yes, the CRM automates many sales processes, such as generating offers, monitoring leads, automatically reminding customers of offers sent, and sending notifications to customers. This allows employees to focus on key tasks, while the system manages repetitive activities on its own.
Can SalesWizard CRM integrate with other tools I use?
Yes, modern CRM systems, such as SalesWizard, integrate with various tools. You can connect CRM with advertising platforms such as Google Ads and Facebook Ads, instant messaging (WhatsApp, Facebook Messenger), SMSAPI, electronic signature tools (Autenti), telephone operators (Ringostat), and automation platforms such as Zapier and MAKE.com.
Is CRM suitable for small service companies?
Yes, CRM is useful for both small and large service companies. For small companies, CRM allows for better customer management and process automation, which helps save time and optimize operating costs.
What are the costs of implementing CRM in a service company?
The cost of implementing a CRM wq a service company depends on many factors, such as the size of the company, the range of functions and the number of users. There are subscription options with different scopes of functions, tailored to the needs of both small service companies and large organizations.
How can artificial intelligence support CRM in service companies?
Artificial intelligence in CRM for service companies can automate the handling of inquiries, anticipate customer needs, analyze data and assist employees in daily tasks. AI helps analyze data, generate offers and tailor recommendations to customers’ needs, making the company more efficient.