CRM implementation at special events organizer - Marengo Olsztyn
Marengo is a family-run business from Olsztyn, operating since 1998, specializing in the organization of various special events. Located just 6 km from the city center, surrounded by Warmian fields and forests, it offers two rooms: a fireplace and a feasting room, a semi-open shed and a picnic and bonfire area. Among other things, Marengo organizes feasts, bonfires, communions, weddings, corporate events and half-board parties, providing homemade specialties of Polish cuisine. An additional attraction are meetings with alpacas and horses on the premises.
- Industry: event organization
- Problem: Customer relationship management, event organization
Needs of the special events industry in CRM
The special events industry needs a CRM system that enables comprehensive management of customers, events and financial processes. Key features include storing customer data, detailed event schedules, and automating quotes and contracts. The CRM supports payment monitoring, invoice generation and integration with accounting systems. It also enables customer segmentation, marketing campaign planning and communication via e-mail and SMS. In addition, it provides reports with analysis of costs, effectiveness of activities and customer satisfaction surveys to optimize processes and build lasting relationships.
CRM functions used by Marengo Olsztyn
Cooperation with SalesWizard has been top-notch from the beginning. After a long period of testing various CRMs, this one appealed to us the most. Many possibilities to modify it to our own liking is not the only one of its advantages. Our supervisor - Ms. Bianka is a professional in the full sense of the word. She always offers good advice and responds quickly to messages. We are confident that this CRM will make our work easier in handling events, weddings and workshops for children.
Marengo Olsztyn
How did we help Marengo implement SalesWizard CRM?
By supporting Marengo in the implementation of SalesWizard CRM, we enabled the company to improve its management of customers, offers and bookings. The system allowed the automation of payment-related processes and more effective customer segmentation, which translated into better personalization of offers and more effective marketing activities. As a result, Marengo has optimized its event services and increased the satisfaction of its customers.
Do you organize special events? Do you run a wedding or banquet hall and are looking for a dedicated CRM implementation?
Use SalesWizard in your business. Now you have access to the full version for 7 days free of charge.